Marketing | Business Ideas Money

How a small business earn a lot of money with its website, a model business to follow

September 1, 2009 By avillanueva Leave a Comment

The New York Times usually publish several articles about cases of successful businesses.

In this case NYT made an interesting report about how an small business is making a lot of money with its website named AskPaty.

AskPaty is a website that give advice about cars, automotive advice, advice on car buying, maintenance and other related automotive topics. However, the difference with other similar websites is that AskPaty is thinking for women.

Who had this business idea was obviously a woman who didn’t find information about cars with that point of view.

As the case of AskPaty the NYT reported other cases of small business that launch successful websites where their founders are finding new business, new sells and new sources of make money online.

The internet technology is inexpensive and is easy to learn the tools for build a social media. You can built for yourself your ecommerce business with several scrips, many of them free.

If you are thinking to start your own business maybe you should start making your own website or blog por make money by internet and explore the opportunities that your business idea could have.

You can read the NYT article mentioned clicking here on this link

Filed Under: Blogs, Business Ideas, Make Money, Motivation, Technology Tagged With: ask paty, askpaty, better business bureau, blogger, blogging, Business Ideas, cars, dot com mogul, ecommerce, Finance, home business, how to make money, internet marketing, Make Money, make money blogging, make money online, making money, making money online, Marketing, miscellaneous ramblings, money tips, small, small business, social media, Technology, web 2.0, websites

Porshe and Volkswagen, which of them is better and faster, Guerrilla Marketing in Big Businesses

July 22, 2009 By avillanueva Leave a Comment

Big corporations sometimes use Guerrilla Marketing as strategy for sell more and make more money (I recommend you to read my article Guerrilla Marketing for Small Businesses).

Look this excellent photo that has been made in connection with the announcements of a possible merger between Volkswagen and Porshe.

The picture emphasizes speed of one brand … well other interpretations are possible.

Photo via BrandInfection

Filed Under: Business Ideas, Make Money, Marketing Tagged With: best, Business Ideas, car, cars, guerrilla, guerrilla marketing, Make Money, Marketing, porshe, speed, volkswagen

Guerrilla Marketing a strategy that should be used by small and home businesses

July 22, 2009 By avillanueva 1 Comment

Guerrilla Marketing is one of the best tools that any small or home business should to use. It is based more on human psychology than experience, more on time, energy and imagination than money.

As Wikipedia said: “The concept of Guerrilla marketing was invented is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places.”

At CnnMoney website give us an example with the cereal Bear Naked, a small business that began in 2002 in a small kitchen and now worth millions of dollars.

Its two founders used the guerrilla marketing because they lacked resources to sell their new product.

In the first two years they were the accountants, distributors, producers and cleaned up the kitchen.

They went to triathlons in New York and they began to give examples of their products to athletes, with inflated balloons as banners with ads of their company. This strategy, a typical guerrilla marketing, gave them the key of their success.

I invite you to read the rest of this successful case from CnnMoney by clicking here in this link

Filed Under: Business Ideas, Finance, Make Money, Marketing, Motivation Tagged With: Business Ideas, guerrilla, guerrilla marketing, home business, home-based, Make Money, Marketing, sale, small business, strategy, viral marketing

Ads on the moon a new way to promote your business idea

July 21, 2009 By avillanueva Leave a Comment

Your logo on the moon … do you believe it?

There is a company that is offering it with a new technology using a robot, its name Moon Publicity.

They said:

“New Shadow Shaping technology creates images on the moon that can be seen from Earth. Robots are used to create several small ridges in the lunar dust over large areas that capture shadows and shape them to form logos, domains names or memorials”

Obviously there are ethical and ecological issues, about that they said:

“Many people are strongly opposed to creating commercial images on the Moon. We would feel the same way if it were solely for monetary gain.

However, consider the big picture. What is the biggest problem in the world? Is it hunger? Is it illness? Is it war? No. The largest problem is the inevitable extinction of the human species. The other problems don’t matter in a universe without people. Any number of global catastrophes could and eventually will end live on Earth. It could be a collision with an asteroid, a deadly virus, a nuclear war, a supervolcano, a hypernova explosion or our own sun eventually swallowing the Earth.”

What do you think about it?

Look the video presentation of this company and its technology:

Well if you like, visit Moon Publicity for more information by clicking here in this link

Filed Under: Business Ideas, Culture, Make Money, Marketing, Technology Tagged With: ads, advertising, Business Ideas, environment, home business, Make Money, Marketing, moon

Register Your Trademark In The U.S. Via Online

January 21, 2009 By avillanueva 2 Comments

As I wrote in the article If You Want to Make Money Put a Name to Your Business Ideas, is very important to build and protect the name of your business.

Every business idea needs a name that distinguishes it as a business, might also take specific brands of products to market.

These names must be register as trademarks in order to be protected by law and used exclusively.

Also, it may happen that you invest a lot of money on a name for your business but another corporation register it as its trademark. This corporation could force you to stop using your business name.

As in any legal issue is best to seek specialist legal advice. Nevertheless here we give the link of the trademark office of the United States of America where you can register a trademark by internet.

Registering a mark per class of goods or services will cost $ 325 if you do via online (check this figure may have changed). The search of trademarks in absolutely free.

In your country must also have an office registration of trademarks and trade names, the records are territorial so you should make the registration in the country or countries where you plan to use the mark.

Visit this link to the United State Patent and Trademark Office by clicking here in this link

Filed Under: Business Ideas, Make Money, Marketing Tagged With: brand, Business Ideas, commerce, home business, Make Money, Marketing, opportunities, small business, trade, trademark

If You want to make money Put a Name to Your Business Idea

January 20, 2009 By avillanueva 1 Comment

Your brand may be one of the most important elements for your business success.

About this matter I found an article in BusinessWeek where they recommended to look carefully this element of our business idea.

Our brand must be distinctive and easily remembered.

Bad names of brands are those that are difficult to pronounce or have no power of distinguish from other business.

Care must be taken in addition to cultural issues in the event that the word used as brand has a second meaning in other cultures.

You know for example that the founder of Toyota cars was called ToyoDA? As ToyoDa was not like a proper word phonetically, it was changed by ToyoTA that is much stronger.

Another example is a brand of vehicles that put their trucks the brand name “PAJERO” but culturally it has a different meaning in some Latin American countries so was changed by “MONTERO”.

If you are choosing a brand name for your business I advice you to make a brainstorming and get the opinion of your colleagues and friend. Obviosuly if you have money, hire an specialist in this matters.

Also you must check if this brand name is available, in other words if anyone else is using it. When you have the correct brand name, you must register and protect legally it.

Photo via StockXchng.

You can read the Business Week article that I have commented by clicking here in this link

Filed Under: Business Ideas, Make Money, Marketing Tagged With: brand, brand names, brands, Business Ideas, ideas, Make Money, market, Marketing, names, small business

Secrets for make more money: Where to sit in a restaurant with a client

January 19, 2009 By avillanueva Leave a Comment

There are small things that make the difference between a successful person in business and the other is not.

Here we expect a small tip that can help.

When you sell something to a potential customer, he/she needs to be totally focused on what you said. You should to have control and management of the meeting.

A secret of the experts is that if you have the meeting with your client in a restaurant you should sit in the most important place of the table, but what is it?

It is against the wall.

The reason is simple, if you are sitting against the wall, your client will be sitting front of you. So, your client will not be distracting with people who may be in the restaurant or may be entering or leaving.

Your client only has to look to you or the wall and he will totally focused on the idea that you will be selling.

Simple secret but very useful.

Photo via StockXchng

Filed Under: Business Ideas, Make Money, Marketing Tagged With: Business Ideas, clients, Make Money, Marketing, meetings, restaurant, secrets, strategies, strategy, tips

A low cost Marketing Idea: Use A Blog

January 18, 2009 By avillanueva Leave a Comment

Use a blog can become a valuable marketing tool as the New York Times told us in an interesting article.

There is not unanimity but some experts believe that using a blog can be a powerful marketing tool for small businesses because of their low cost.

Others believe that while it may be useful to have a blog requires certain skills and a long-term commitments. For mantain a blog you need to write frequently and read a lot by internet in order to catch the last trends that you put in your blog.

Perhaps small entrepreneurs are not willing to assume these commitments.

Either way, have a blog should be considered for any small business because its setup is very easy an inexpensive.

The photo is taken from The New York Times and show to Sarah E. Endine who has a blog about her business. She took the photo when arrived the first shipment of cacao from South America, so she write a post about it in her blog.

If you need advice you can reach us for free information.

You can read The New York Times article that I have commented in this post by clicking here in this link

Filed Under: Blogs, Business Ideas, Make Money, Marketing Tagged With: blog, business idea, Business Ideas, low cost, Make Money, Marketing

Sales Strategy: making money and teaching values

January 15, 2009 By avillanueva Leave a Comment

Larry Kay is an example as how you can make money without forget the principles.

Larry made a DVD and CD with videos, music and audio where he teach values to children of preschool age through the care of pets.

His success was huge. Larry Kay won an award for that effort and as a result has initiated a campaign to increase sales of their products such as stuffed animals in the picture.

I have taken this new from Los Angeles Times who realizes the Larry Kay´s success and obviously it get free advertising.

This is a great business idea with an impeccable marketing strategy. Larry use ecommerce tactics for make money online, finance, money tips and more.

You can read the note about Larry in Los Angeles Times by clicking on this link here

Filed Under: Business Ideas, Careers, Finance, Life & Style, Make Money, Marketing, Motivation Tagged With: advertising, better business bureau, blogger, blogging, Business Ideas, cars, dot com mogul, ecommerce, Finance, free ads, home business, how to make money, Los Angeles times, Make Money, make money blogging, make money online, making money, making money online, Marketing, miscellaneous ramblings, money tips, pet, pet care, small business, social media, Technology, web 2.0

5 tips for improve your online store

November 8, 2008 By avillanueva Leave a Comment

As a business, to sell products or services by internet is a process that is sometimes frustrating when you want to make money fast.

You think that you will win lots of money with an online store but quickly you notice that is very difficult to attract potential buyers to your website.

The other major problem is that once you reach potential buyers to your website many times these simply do not buy anything.

For this nightmare the magazine E-Commerce Times gives us these money tips:

1. Constantly renew the design of its website. Your online store needs to be renewed in its design on an ongoing basis so that their potential customers to see that this is a constantly updated website. That will bring confidence in its potential customers who will see that is a careful and constant renewal.

2. Implement a marketing strategy by e-mail. The studies that exist for the American market shows that marketing campaigns by email or electronic mail have a high profitability. You have to take special care is how to focus this campaign

One of the main problems of a marketing campaign by email is to have a database big enough to have a significant impact on the campaign. The best way to do it is building your own database of e-mails allowing subscription for free advice or using other techniques.

3. Offer several systems of payment. As many alternatives you have to pay it will be much better, but all these forms must be reliable forms of payment as part of your ecommerce policy to make money online.
One of the things that frighten buyers on the Internet is whether the data in your credit card will be adequately protected and whether the transaction is secure or not. You should emphasize the safety of its purchase process via the Internet and offer as many alternatives as possible.

4. Promotions and incentives granted. One technique is delivery of coupons or promotions. Customers simply love it only for the privilege to have one coupon.

5. Promotes privacy and data security for their customers. The customers over the Internet have a particular concern for the safety of their transactions. It is therefore important that you promote the rules about privacy.

Also remember to be part of a better business bureau.

If you like it you can read the article in English of E-Commerce Times click on this link

Filed Under: Business Ideas, Finance, Make Money Tagged With: better business bureau, blog, ecommerce, Finance, home business, Make Money, make money online, Marketing, money tips, online, sell, selling, small business, store, website