Learn the management models that large companies like Google, IBM, Dupont among others used to look for their business ideas.
Authors Robert C. Wolcott and Michael J. Lippitz, which are at the business school of Northwestern University have published an article in the journal of the MIT “Sloan Management Review” which identifies four models of management that large enterprises following to look for their business ideas.
Maybe you’re looking for business ideas to do at home or low budget but it is always interesting to know how the big corporations are doing the same.
The models are:
1. Opportunistic. The company provides no formal process to follow. Each business unit of the company is trying their own ideas and funding sources. This model continues Zimmer Holdings, a company dedicated to the medical category with over $ 3 billion in sales.
2. Planner. The company provides clear criteria on which you would like but let the new employees to submit ideas and then the company will support. It is the case of Google.
3. Promoter. Is the case of IBM and Motorola said the authors. These companies promote formal organizations with substantial funds then they used their ideas.
4. Defenders. There is a sort of “evangelization” of the spirit of the company such as DuPont but left to the individual business units to provide financing and managing the process.
You can read the full article from New York Times website by clicking here in this link