If you have a business idea you should to learn how to sell it to potential investors.
Forbes give us some advices about how to sell a business idea. On summary with some comments:
1. Avoid calculation mistakes in your presentation. If you make a projection of profits, be very careful in your mathematics calculation.
2. Do not use overloaded power points. On this point there are several books that even advised not to use power points that distract your audience. You need that your audience to be focused on you and the business idea that you are selling. In any case if you use Power Point follow regulation 6 of 6 (no more than 6 items per slide and no more than 6 words per item).
3. Never turn your back to your audience. If you need to see your Power Point slide do it for 1, 2 or 3 seconds or less. Use the rule “touch, turn and talk”, ie touch the slide, Turn around and keep talking.
4. Do not speak about details of your business if it is not intended to show the money.
5. You must have a good closing. Perhaps comments from the attendees can be an appropriate closure or perhaps the presentation of what other customers say.
6. Anticipate the objections your audience. You have to anticipate which questions will be your audience and answer them in your presentation.
7. Do not give multiple messages. The message should be toward one goal, one should not confuse the audience with perhaps other projects. Now selling exclusively your business idea and nothing more.
8. Know the audience. You have to know to whom you speak, the message is different if you talk to a banker if you talk to an investor who is perhaps another entrepreneur like you.
9. Do not ignore the risks of the business. You have to treat these risks, not doing so is to insult the intelligence of your listeners.
Luck and jump know to sell your business idea.
You can read the full article at Forbes website by clicking here in this link
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Guy Kawasaki has some great pointers on raising capital. His blog shows exactly how to set up your power points and some other tactics.
Number four is great. If it doesn’t produce a result what is the point of bringing it up?