Guerrilla Marketing is one of the best tools that any small or home business should to use. It is based more on human psychology than experience, more on time, energy and imagination than money.
As Wikipedia said: “The concept of Guerrilla marketing was invented is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places.”
At CnnMoney website give us an example with the cereal Bear Naked, a small business that began in 2002 in a small kitchen and now worth millions of dollars.
Its two founders used the guerrilla marketing because they lacked resources to sell their new product.
In the first two years they were the accountants, distributors, producers and cleaned up the kitchen.
They went to triathlons in New York and they began to give examples of their products to athletes, with inflated balloons as banners with ads of their company. This strategy, a typical guerrilla marketing, gave them the key of their success.
I invite you to read the rest of this successful case from CnnMoney by clicking here in this link