Do you believe that someone could be millionaire selling t-shirts?
Well this is the story of Johnny Earle, 27 years old and founder of the company Cupcakes.
Cupcakes began 2001 with just $ $ 6,700 and in 2008 had sales of U.S. $ 3.8 million.
Cupcakes has as main product t-shirts with original designs that are selling in an original way.
In an interesting article on NPR, Jhonny Earle gives us some tips on how to start a success business:
“1. Don’t rush. First impressions are everything. Don’t release any product unless you know for sure it’s as good as you can get it to be.
2. Don’t get bummed out if you go broke. You have to spend money to make money.
3. Travel, travel, travel.
4. Get a catchy domain name. Do something different, original, and memorable. Take your time coming up with a name.
5. Try to limit/not mass produce anything. Everyone wants what nobody has.
6. Be prepared to toss out any relationships or hobbies, if need be. You have to put 110 percent into building any company. You need to get your own act together before taking on a relationship.
7. Focus, focus! Living a drug-free, alcohol-free lifestyle my whole life has enabled me to save money, think straight, live healthy, focus more, and use my time wisely. I’m not saying do what I did, I’m just pointing out that you’re going to have to make your company your first priority.
8. Personalize your online orders. Johnny Cupcakes shirts are wrapped in special cupcake tissue paper, and usually come with a Ninja Turtles or Garbage Pail Kids card. Taking a couple of extra minutes to do that puts a gigantic smile on someone’s face!”
I hope that you find this advices usefull. You can read the full interview to Johnny Earle at NPR website by clicking here on this link
