May 17, 2012

10 tips to make the best business card works for make new business opportunities

One of the most important tool to make new businesses is a business card. It is inexpensive and usually it is the first approach on marketing business.

When you give a business card it is perhaps one of the first steps for build a new business relationship in order to increase your networking. If you are in business you should always have in your pocket your business card.

The website Business Know How give us 10 tips about how you should make a business card.The tips are writing as usually mistakes that we should avoid in our business cards. In summary these tips are:

  • 1. Minuscule print. 
  • 2. No physical address.
  • 3. Slick texture. 
  • 4. Blank back.
  • 5. No photo. 
  • 6. Incongruence.
  • 7. No benefits. 
  • 8. Not unique. 
  • 9. Challenging sizes.
  • 10. Home jobs. 

For example about the 6th tip they said:

“6. Incongruence. If you offer a web design service and don’t have a web site of your own listed, your card will raise red flags in people’s minds. I recall meeting a gentleman who introduced himself as a web designer and gave me his card.

When I asked him why he didn’t have his web site listed, he said he didn’t have one.

If you want to sell a Ford, drive a Ford. If you want to sell cell phones, have one and make your number available. If you want to sell toll-free service, make sure you have your toll-free number on your card.

You have to walk your talk and demonstrate that you live, eat, breathe and firmly believe that what you offer is of tremendous value to others, starting with yourself.”

Photo via SXC

I invite you to read the full article from Business Know How website by clicking here on this link

Small Business Ideas that really worth

When you are seeking business ideas you should think “what I enjoy to do?”. Tomorrow you will be dedicated 100% in that business idea so if you want to be successful you should like your business.

The wonderful thing about business is that you can do anything that you like if you put enough effort, passion and knowledge to develop a business model. Everyone has an expertise to sell or to share with others.

Maybe, you like to watch TV all day and you have the expertise about showbusiness or about what Tv Program works or not, perhaps if you make a blog you make money writing about it.

The issue really is how I approach my expertise toward a busines model that really worth. For that a clue that could help to find the right way is to know what are the people preferences when they buy over the internet. The magazine Pandecta give us to the following information:

  • - 29% Software
  • - Books 17%
  • - Music 16%
  • - 16% Computers
  • - Travel 10%
  • - Other 12%

If you’re considering a small business or home based business you should research the trends on the market and maybe the above numbers could help you.

You can read the Pandecta article by clicking here on this link

Changing trends in the packaging to sell more in crisis times

Some trends in crisis times are changing, one is how to display products to be sold to the public.

It is usual that big corporations use big packaging to give the impression that the consumers will get more than they are paying. Perhaps, that trend now is changing.

The costs of unnecessary packaging material and storage have been producing smaller packaging.

That is at least the new policy that has developed a company that markets a range of products for water sports known as  Destination Water as is reported by CNN Money.

This company grew 14% in 2008 compared to 2007 and for 2009 has a plan to grow over 12%.

The interesting thing about this policy of use small packets is that the consumer has received it positively as there would not be perceived as a waste of resources in times of economic crisis.

Sometimes simple changes such as the one discussed here, which also produce significant savings, changes for better the face of a business producing more sales to make more money.

You can read this story about Destination Water on CNN Money by clicking here on this link

Twitter as a marketing tool for make money and new business opportunities

Twitter is the new revolution to make business don´t matter if you have a big or a small business. If you are in business and not have your own Twitter maybe you are losing money.

The New York Times reported for example some successful cases where twitter is used as a marketing tool for doing business and make money:

“SAN FRANCISCO — Three weeks after Curtis Kimball opened his crème brûlée cart in San Francisco, he noticed a stranger among the friends in line for his desserts. How had the man discovered the cart? He had read about it on Twitter.

For Mr. Kimball, who conceded that he “hadn’t really understood the purpose of Twitter,” the beauty of digital word-of-mouth marketing was immediately clear. He signed up for an account and has more than 5,400 followers who wait for him to post the current location of his itinerant cart and list the flavors of the day, like lavender and orange creamsicle.”

The great advantage of Twitter is that it costs absolutely nothing and their expansion and market penetration is growing very rapidly.

When I start my Twitter account I was a little bit disappointing but when I discovered applications such as TweeDeck I understood the huge potential of Twitter. These tools make Twitter a great chat with text messages where I can chat with hundreds or thousands of people at once depending on how many people follow me.

I invite you to use Twitter by clicking here on this link. Visit also TweetDeck in this link.

You can read the full quoted from the New York Times by clicking here on this link

An invention and perhaps a business idea for lovers of good coffee and grills

If you love a good coffee this invention could be an excellent business idea.

As you can see in the picture, using a metal cylinder you can get a fresh roasted coffee. You put within the metal cylinder coffee’s seeds and then roasted them to obtain a fully aromatic coffee directly from your grill.

This is one of those business ideas that are pure invention with a simple stuff that you already have around you.

The price of this product is 109.95 U.S. dollars and is called the Coffee Roaster Drum and can be purchased here at this link

What do you think about this business idea? Do you have one to share with us?

The information of this product via UberReview

Club Penguin, a business model to make money with online games for children

If you have children or nephews, you will already have heard about Club Penguin that  has become a very profitable business idea.

Club Penguin is a virtual community where children participate by creating their own virtual homes, taking their virtual pets and buying products such as clothes or toys on-line.

It is a kind of SecondLife but for children.

To purchase the products that are sold you should to play the games and you earn coins  that allows you accumulate to buy.

But where is the business? how Club Penguin make money? … Very simple play with the wishes of children and if well everything is free there are certain areas and stuff of this virtual community in which you must to have an special membership if you want to access to them. The membership costs $ 5.95 dollars a month.

The business model is thus based on the uptake of these memberships for which first gives free access for children. This is an excellent business model to be studied by the combination of free services to paid services complementary.

Moreover, the membership is renewed automatically by the charge on the credit card used for pay the membership the first time. 

Children, business, virtual communities … this is a niche market that is not yet developed, and many businesses are already taking hits like Club Penguin … have you an idea of business in this market?

You can visit the Club Penguin by clicking here in this link

7 tips to have Sales Success and make more money with your business

Learn secrets or tips to sell is one of the most important aspects for success. Always we are selling something … sometimes ourselves. For instance, we are selling ourselves as good professionals to get the best job possible.

At Aspire Now website gives us Seven Keys to Sales Success. In summary they said:

1. Work your plan – double your manager’s goals for you, or double your sales figures.

2. Deliver what you promise.

3. Offer what you can deliver today.

4. Build relationships, not orders. Build 4×4 relationships.

5. Use your network. Keep people informed.

6. Keep some in reserve.

7. Spend time wisely. Time is our biggest resource — and our smallest. Use it well and make the sell.”

About the first tip they said:

“1. Have a planned quota or goal to achieve? Now double it. Set your goal as double or triple whatever your boss told you to sell. People tend to miss their own goals – on average, they only hit about 80% of the goal. Therefore, your goal needs to be higher than your manager’s goal for you. If you are in business for yourself, take your sales goal that you know you need to sell to make money, and triple it. Strive for that goal, rather than the break-even goal. You’re in business to make money, not lose it, right?”

You can read the full article from Aspire Now by clicking here in this link

Photo via Sxc

Porshe and Volkswagen, which of them is better and faster, Guerrilla Marketing in Big Businesses

Big corporations sometimes use  Guerrilla Marketing as strategy for sell more and make more money (I recommend you to read my article Guerrilla Marketing for Small Businesses).

Look this excellent photo that has been made in connection with the announcements of a possible merger between Volkswagen and Porshe.

The picture emphasizes speed of one brand … well other interpretations are possible.

Photo via BrandInfection

Guerrilla Marketing a strategy that should be used by small and home businesses

Guerrilla Marketing is one of the best tools that any small or home business should to use. It is based more on human psychology than experience, more on time, energy and imagination than money.

As Wikipedia said: “The concept of Guerrilla marketing was invented is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places.”

At CnnMoney website give us an example with the cereal Bear Naked, a small business that began in 2002 in a small kitchen and now worth millions of dollars.

Its two founders used the guerrilla marketing because they lacked resources to sell their new product.

In the first two years they were the accountants, distributors, producers and cleaned up the kitchen.

They went to triathlons in New York and they began to give examples of their products to athletes, with inflated balloons as banners with ads of their company. This strategy, a typical guerrilla marketing, gave them the key of their success. 

I invite you to read the rest of this successful case from CnnMoney by clicking here in this link

Ads on the moon a new way to promote your business idea

Your logo on the moon … do you believe it?

There is a company that is offering it with a new technology using a robot, its name Moon Publicity.

They said:

“New Shadow Shaping technology creates images on the moon that can be seen from Earth. Robots are used to create several small ridges in the lunar dust over large areas that capture shadows and shape them to form logos, domains names or memorials”

Obviously there are ethical and ecological issues, about that they said:

“Many people are strongly opposed to creating commercial images on the Moon. We would feel the same way if it were solely for monetary gain.

However, consider the big picture. What is the biggest problem in the world? Is it hunger? Is it illness? Is it war? No. The largest problem is the inevitable extinction of the human species. The other problems don’t matter in a universe without people. Any number of global catastrophes could and eventually will end live on Earth. It could be a collision with an asteroid, a deadly virus, a nuclear war, a supervolcano, a hypernova explosion or our own sun eventually swallowing the Earth.”

What do you think about it?

Look the video presentation of this company and its technology:

YouTube Preview Image

Well if you like, visit Moon Publicity for more information by clicking here in this link