Use a blog can become a valuable marketing tool as the New York Times told us in an interesting article.
There is not unanimity but some experts believe that using a blog can be a powerful marketing tool for small businesses because of their low cost.
Others believe that while it may be useful to have a blog requires certain skills and a long-term commitments. For mantain a blog you need to write frequently and read a lot by internet in order to catch the last trends that you put in your blog.
Perhaps small entrepreneurs are not willing to assume these commitments.
Either way, have a blog should be considered for any small business because its setup is very easy an inexpensive.
The photo is taken from The New York Times and show to Sarah E. Endine who has a blog about her business. She took the photo when arrived the first shipment of cacao from South America, so she write a post about it in her blog.
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You can read The New York Times article that I have commented in this post by clicking here in this link
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